By Omri Yacubovich | Head of Marketing @ Commerce Sciences
You’re driving on a winter highway and hit a patch of ice. You can feel your car beginning to slide and your initial reaction is to hit the brakes. Logically, you know that’s the worst thing to do – braking while sliding will send you into a skid. However, all of your life’s experience driving has conditioned you to use your brakes when you want to stop.
In that split second, your experience takes over to drive your behavior, leaving your logical thought processes in the dust.
