Irrational Shoppers: How to Help Your Shoppers Make Decisions
By Omri Yacubovich | Head of Marketing @ Commerce Sciences You’re driving on a winter highway and hit a patch of ice. You can feel your car beginning to slide and your initial reaction is to hit the...
View ArticleAre Your Shipping Options Helping or Hurting Sales?
By Omri Yacubovich | Head of Marketing @ Commerce Sciences With major retailers like Amazon offering inexpensive next day (and sometimes same day) shipping to their Prime members, customers are...
View ArticleHow to Build a Trustworthy Ecommerce Brand
By Omri Yacubovich | Head of Marketing @ Commerce Sciences The difference between a successful ecommerce brand and one that fails often comes down to a single factor: trust. Trust isn’t optional in...
View ArticleYou Can’t Just Personalize for Email
By Omri Yacubovich | Head of Marketing @ Commerce Sciences When we think of personalization, email still most often comes to mind. In very early days, personalization simply meant auto-inserting your...
View ArticleE-Commerce Conversion Optimization 101
By Omri Yacubovich | Head of Marketing @ Commerce Sciences E-commerce conversion is influenced by many different factors, including some you probably know already: price, selection, and ease of...
View ArticleHow Marketers Use Behavioral Targeting in Email
By Omri Yacubovich | Head of Marketing @ Commerce Sciences Did you know that 44% of email recipients made a minimum of one purchase last year as the result of a promotional email? As someone using...
View ArticleCheat Sheet: 4 CRO Tactics You Can Implement Today
By Omri Yacubovich | Head of Marketing @ Commerce Sciences Here’s a cold, hard fact to chew on: 97% of people who visit your site don’t convert. There are numerous reasons people bounce without taking...
View Article4 Ecommerce Trust Factors & How to Use Personalization to Win Them
By Omri Yacubovich | Head of Marketing @ Commerce Sciences There are a few simple rules I live by, one of which is that trust is earned. That same rule can be applied to e-commerce. Consumers can come...
View ArticleHow On-Site Personalization Reinforces Ecommerce Branding
By Omri Yacubovich | Head of Marketing @ Commerce Sciences “People are different, why keep your site the same?” This is the very premise of what our company does, via personalization for ecommerce...
View Article5 Simple Ecommerce Personalizations for Consumers You Know Next to Nothing About
By Omri Yacubovich | Head of Marketing @ Commerce Sciences If you feel like e-commerce personalization is just too complicated or time consuming for you to get into, you’re not alone. It’s a common...
View Article7 A/B Tests You Should Run on Your Ecommerce Website Today
By Omri Yacubovich | Head of Marketing @ Commerce Sciences A/B testing is a great e-commerce conversion optimization method for measuring the relative effectiveness of everything from web copy to...
View Article9 Key Consumer Emotions & How to Trigger Them with Website Personalization
By Omri Yacubovich | Head of Marketing @ Commerce Sciences As much as we would love our e-commerce site visitors to take every prescribed action and make logical decisions based on the experience...
View ArticleHow to Prioritize Your A/B Testing for Maximum CRO Impact
By Omri Yacubovich | Head of Marketing @ Commerce Sciences As an e-commerce marketing professional, you understand the benefits of A/B testing. You understand that a few tweaks here and there can send...
View ArticleClik here to view.
11 A/B Tests for Super Converting Email Campaigns
By Omri Yacubovich | Head of Marketing @ Commerce Sciences Email campaigns can be an effective tool to target customers and attract new and repeat business. Carpet bombing your subscriber list with...
View ArticleClik here to view.
5 Tips for Scientifically Accurate E-Commerce A/B Testing
By Omri Yacubovich | Head of Marketing @ Commerce Sciences A/B testing is a critically important part of your conversion optimization strategy, but simply running tests just isn’t enough. Marketers...
View Article5 E-Commerce CRO Best Practices That Are Flat Out Wrong
By Omri Yacubovich | Head of Marketing @ Commerce Sciences Imitation may be a form of flattery, but it isn’t always the best business approach. This is especially true when dealing with traffic to your...
View ArticleClik here to view.
5 Steps to More Personalized E-Commerce Strategy
By Omri Yacubovich | Head of Marketing @ Commerce Sciences Not that long ago, a savvy retail salesperson could size up customers by their shoes, belt and what area of the store they went to first. By...
View Article