By Omri Yacubovich | Head of Marketing @ Commerce Sciences
E-commerce conversion is influenced by many different factors, including some you probably know already: price, selection, and ease of checkout, for example.
However, conversion also depends greatly on personal factors like the visitor’s level of commercial intent, what brought them to your store, what they’re exposed to in your store, and even external factors like which device they’re on and what distractions they might have.
How can you optimize for all of these different elements to convert more visitors to buyers?