By Omri Yacubovich | Head of Marketing @ Commerce Sciences
As much as we would love our e-commerce site visitors to take every prescribed action and make logical decisions based on the experience we’ve designed for them, it’s never going to happen.
Every consumer reacts differently upon landing on a website; some know exactly what they’re looking for, but others have no idea.
The good news is that e-commerce consumers are predictable in their unpredictability. As much as their decisions might seem irrational or random, they’re typically driven by emotion. Check out these 9 key consumer emotions and how you can trigger them, driving greater e-commerce conversion and revenue, using website personalization.
