By Omri Yacubovich | Head of Marketing @ Commerce Sciences
A/B testing is a great e-commerce conversion optimization method for measuring the relative effectiveness of everything from web copy to sales emails, to logos to search ads. When applied properly, A/B testing can substantially improve your revenue, as well as conversions like social sharing and email sign ups.
In simpler terms, A/B testing is the most effective way to measure two versions of one element, so you can determine which one is more successful – version A or version B.
