By Omri Yacubovich | Head of Marketing @ Commerce Sciences
As an e-commerce marketing professional, you understand the benefits of A/B testing. You understand that a few tweaks here and there can send your conversion rate through the roof.
With 22 percent of marketers admitting they are unsatisfied with their current conversion rate, there is no wondering why A/B testing remains so important to most online stores.
While there are many pitfalls of A/B testing, there is one that stands out in the crowd: spreading yourself so thin that you never focus your time and attention on the areas that deserve it the most. You need to focus your efforts where you have the potential to make the most impact. Here are five ways to prioritize what you should be testing:
